Our Story

Founded by Amber Staynings in 2019, Bums on Seats was born out of a deep passion for the hospitality industry and a vision to revolutionise sales strategies. We pride ourselves on delivering "Expertise You Can Trust" through our comprehensive sales training, booking analysis, white-label services, and consultancy.

Our client portfolio is diverse, ranging from large, multisite corporate enterprises to small independent businesses. With a dedicated team of skilled sales trainers and consultants, we empower organisations to achieve their sales goals and drive sustainable growth.

Surviving the challenges of the pandemic made us stronger and more resilient. We see ourselves as pivotal partners to many businesses, proud of our enduring client and supplier relationships. In 2023, our Managing Director, Ed Christmas became Business Partner, marking an exciting new chapter in our evolution. Dee Sturgess, our first-ever consultant, has been a true cornerstone of our journey, passionately guiding us to become leaders in industry sales training. Her unwavering dedication and insight have been invaluable to our success.

We define success through our longevity, relevance, and the invaluable feedback from our partners and clients. Our commitment to excellence drives us to continually innovate and excel in the hospitality sector. We are proud to have matured, learning from our mistakes and building a team of dedicated professionals who embody our vision and values of integrity and passion.